improving ux

Keep It Simple – Why Overdoing It Can Lead To Poor Design

"If I only add this one more thing, or maybe just a few more touches here and there." It's a phrase we often mutter to ourselves as UX designers.  We…

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7 Websites That Inspire The User To Want To Know More

We've all come across websites that have kept us highly engaged, even though we might be able to fully understand why. These sites sometimes seem like the unicorns of the…

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Why Pretty Works Better Than Not So Pretty

We're all attracted to beautiful things. It's why we gravitate towards those pretty, shiny packages in stores or why the latest iPhone tends to attract so much attention. It's not…

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